An orthodontics practice with a modest following and modest reach — reimagined into appointment viewing at 1.8 million views a month.
The story
From 30K views a month to 1.8 million.
When Rogers & Andrews came to us, they had about 1,400 followers and were seeing roughly 30,000 views a month — a solid practice that simply wasn't being seen. We rethought everything: the angle, the cadence, the kind of content that makes a healthcare practice genuinely fun to watch. Branded as 'Smiles in Motion,' we turned real moments and real personalities into a show — and the numbers followed, in a big way.
The momentum
Where it's gone.
The journey
How it unfolded.
A practice unseen
About 1,400 followers and ~30K views a month. Great work, real personality — just not reaching people online.
Reimagined the content
We changed the angle and the cadence, leaning into the human moments that make 'Smiles in Motion' something people want to watch.
Views took off
Reach multiplied from tens of thousands to over a million a month as the new approach took hold.
Appointment viewing
1.8 million views a month — proof that the right story beats the 'right' industry every time.
About 1,400 followers and 30,000 views a month became 1.8 million views a month. Same practice — a completely different story.
The TrendTap Network teamThink your industry is too 'boring'?
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